Every one can develop native or Web iOS applications just using Mac OS and SDK provided by Apple. For the native applications developed with Objective C the main exit is the iPhone/iPad application store, although there are other ways of distribution (ex. Cydia).
About the App Store, certain rules apply, wich must complain with the rules of design published by Apple, such no duplication of iPhone/iPod/iPad functions embebed (ex. iPod app).
If we talk about Cydia, it is the "Black App Store", which comes with the jail break process (in other words the Hacking of the iPhone/iPod/iPad device). Here there are some free and paid apps as well.
Here are some links to read more about:
And a video with iPhone Capabilities:
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