iAd as good expending platform.

iAd is a mobile advertising platform, linked to IOS 4, which belongs to Apple, and against other offers such as AdMob Google, rather than be a banner with a web link that takes us out of the application, is just a mini application coded in HTML5 + CSS + JavaScript that allows interactive advertising within the applications, and is a good source of income for free or cheap applications cost.

This platform is already running a few months and seen some success stories that have made it profitable to see it, concluding several means that, in principle, iAd is a success.

Now, Apple has given us more specific information, and according to his spokeswoman Natalie Kerris, 75% of developers participating in the program IAD, have renewed or increased their economic implications, following the same test period, reporting a high satisfaction in the results of the product but did not provide data on how many members are subscribed to the program.

An interesting article in the Los Angeles Times interviews several companies, which would have some experience with the program that are quite interesting.

It tells the application SpringPad trying promoted through the platform, the executive director had to pay for each click that a user click on his banner to download the application, it rewards because the final cost per discharge is lower for the company by not having to leave the application where the user is.

However, other companies suggest that the comparative cost of iAd with AdMob is too high, and reports iAd cost-benefit balance inconvenient for the company, when the final results are on par in terms of effectiveness. Of course, not the same the cost of a banner that an application, but same results, advertising cheaper is always better for a business investment.

The vice president of marketing Ngmoco for example, gives an intermediate view, saying the success of the platform is moderate, although the cost-effectiveness is increasing gradually. As a general, data that are reported are more directed towards positive opinions.

There is talk of other views as the president of the developer Swakke, which suggests that the price of buying advertising space is reasonable, considering that nobody likes the publicity but Apple has found a elegant solution has been crucial in persuading to join the iAd.

What is clear is that something that makes iAd attractive never has been before, and the chance to explore and interact on any products that may be of interest to consumers or to meet new and interesting applications can be a good way give impetus, ultimately win-win option. It is clear that the cost of iAd is higher than alternatives such as AdMob, but if Apple's idea progresses, there will come a time when the high cost will be a good investment compared to perform better this way than other lower cost . Just time will tell.